[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"project-85166":3},{"id":4,"name":5,"fullName":6,"owner":7,"repo":5,"description":8,"homepage":9,"htmlUrl":10,"language":11,"languages":10,"totalLinesOfCode":10,"stars":12,"forks":13,"watchers":14,"openIssues":15,"contributorsCount":15,"subscribersCount":15,"size":15,"stars1d":15,"stars7d":15,"stars30d":15,"stars90d":15,"forks30d":15,"starsTrendScore":15,"compositeScore":16,"rankGlobal":10,"rankLanguage":10,"license":17,"archived":18,"fork":18,"defaultBranch":19,"hasWiki":20,"hasPages":18,"topics":21,"createdAt":10,"pushedAt":10,"updatedAt":22,"readmeContent":23,"aiSummary":10,"trendingCount":15,"starSnapshotCount":15,"syncStatus":24,"lastSyncTime":25,"discoverSource":26},85166,"Brand-building-skills","arnabbagxd\u002FBrand-building-skills","arnabbagxd","Brand building skills for Claude Code and AI agents. strategy, naming, identity, voice, positioning, messaging, auditing, and launch","",null,"Shell",120,13,1,0,39.24,"MIT License",false,"main",true,[],"2026-06-15 10:05:06","# Brand Building Skills for AI Agents\n\nA collection of AI agent skills focused on brand building services. Built for brand strategists, agency owners, and founders who want AI coding agents to help with brand strategy, naming, identity, voice, positioning, messaging, and launch. Works with Claude Code, Cursor, Windsurf, and any agent that supports the [Agent Skills spec](https:\u002F\u002Fagentskills.io).\n\n## Install\n\n```bash\nnpx skills add arnabbagxd\u002Fbrand-building-skills\n```\n\n**Contributions welcome!** Found a way to improve a skill or have a new one to add? Open a PR.\n\n## What are Skills?\n\nSkills are markdown files that give AI agents specialized knowledge and workflows for specific tasks. When you add these to your project, your agent can recognize when you're working on a brand task and apply the right frameworks and best practices.\n\n## How Skills Work Together\n\nSkills reference each other and build on shared context. The `brand-context` skill is the foundation — every other skill checks it first to understand the brand, audience, and positioning before doing anything.\n\n```\n                              ┌──────────────────────────────────┐\n                              │           brand-context           │\n                              │   (read by all other skills first) │\n                              └──────────────┬───────────────────┘\n                                             │\n   ┌──────────┬──────────┬──────────┬────────┴───┬──────────┬──────────┬──────────┐\n   ▼          ▼          ▼          ▼            ▼          ▼          ▼          ▼\n┌────────┐ ┌────────┐ ┌────────┐ ┌────────┐ ┌────────┐ ┌────────┐ ┌────────┐ ┌────────┐\n│Strategy│ │Identity│ │ Voice &│ │Audience│ │Launch &│ │Audit & │ │Personal│ │Marketing│\n│        │ │        │ │Messaging│ │& Pos.  │ │Transform│ │Standards│ │& Brand │ │Channels│\n├────────┤ ├────────┤ ├────────┤ ├────────┤ ├────────┤ ├────────┤ ├────────┤ ├────────┤\n│brand-  │ │brand-  │ │brand-  │ │target- │ │brand-  │ │brand-  │ │personal│ │d2c-    │\n│strategy│ │identity│ │voice   │ │audience│ │launch  │ │audit   │ │-brand  │ │marketing│\n│brand-  │ │brand-  │ │brand-  │ │brand-  │ │rebrand-│ │brand-  │ │brand-  │ │b2b-    │\n│naming  │ │story   │ │messaging│ │position│ │ing     │ │guidelin│ │manifes-│ │brand-  │\n│brand-  │ │brand-  │ │        │ │competi-│ │        │ │es      │ │to      │ │marketin│\n│archit. │ │packag. │ │        │ │tor-    │ │        │ │brand-  │ │brand-  │ │        │\n│        │ │        │ │        │ │branding│ │        │ │measure-│ │partner-│ │        │\n│        │ │        │ │        │ │        │ │        │ │ment    │ │ships   │ │        │\n└────────┘ └────────┘ └────────┘ └────────┘ └────────┘ └────────┘ └────────┘ └────────┘\n                                                                              │\n                                                              ┌───────────────┼───────────────┐\n                                                              ▼               ▼               ▼\n                                                          ┌────────┐     ┌────────┐     ┌────────┐\n                                                          │ Paid   │     │ Owned  │     │Content │\n                                                          │  Ads   │     │Channels│     │& Grow  │\n                                                          ├────────┤     ├────────┤     ├────────┤\n                                                          │meta-   │     │email-  │     │ugc-    │\n                                                          │ads     │     │market. │     │strategy│\n                                                          │google- │     │whatsapp│     │influenc│\n                                                          │ads     │     │-market.│     │er-     │\n                                                          │        │     │        │     │marketin│\n                                                          │        │     │aso     │     │        │\n                                                          └────────┘     └────────┘     └────────┘\n```\n\nSkills cross-reference each other:\n- `brand-strategy` ↔ `brand-positioning` ↔ `brand-messaging`\n- `brand-identity` ↔ `brand-voice` ↔ `brand-guidelines`\n- `brand-audit` → `rebranding` → `brand-launch`\n- `target-audience` → `brand-messaging`, `brand-voice`, `brand-positioning`\n- `competitor-branding` → `brand-positioning`, `brand-strategy`\n- `personal-brand` ↔ `b2b-brand-marketing` ↔ `brand-manifesto`\n- `brand-architecture` ↔ `brand-naming` ↔ `brand-strategy`\n- `brand-measurement` ↔ `brand-audit` ↔ `brand-strategy`\n- `d2c-marketing` ↔ `meta-ads` ↔ `google-ads` ↔ `email-marketing`\n- `ugc-strategy` ↔ `influencer-marketing` ↔ `d2c-marketing`\n- `whatsapp-marketing` ↔ `email-marketing` ↔ `d2c-marketing`\n- `brand-partnerships` ↔ `b2b-brand-marketing` ↔ `brand-strategy`\n- `aso` ↔ `d2c-marketing` ↔ `brand-messaging`\n\n## Available Skills\n\n\u003C!-- SKILLS:START -->\n| Skill | Description |\n|-------|-------------|\n| [brand-context](skills\u002Fbrand-context\u002F) | Foundation skill. Captures and stores core brand DNA — identity, audience, positioning, values, and voice — that every other skill reads first. |\n| [brand-strategy](skills\u002Fbrand-strategy\u002F) | Full brand strategy workflow for agencies and consultants. Collects client info via questionnaire, then generates a complete brand strategy report. |\n| [brand-naming](skills\u002Fbrand-naming\u002F) | Full brand naming workflow. Generates names with strategic rationale, or evaluates existing name options. Auto-detects which mode to run. |\n| [brand-identity](skills\u002Fbrand-identity\u002F) | Creates a visual identity brief — logo direction, color palette, typography, imagery style, and design principles for briefing a designer. |\n| [brand-voice](skills\u002Fbrand-voice\u002F) | Defines the brand's verbal identity — tone, voice qualities, vocabulary, writing style rules, and channel adaptations. |\n| [brand-story](skills\u002Fbrand-story\u002F) | Crafts the brand's origin story and founder narrative in three versions: long (About Us), short (homepage), and one-liner. |\n| [brand-positioning](skills\u002Fbrand-positioning\u002F) | Defines the brand's market position — competitive landscape mapping, positioning territory, positioning statement, and proof points. |\n| [brand-messaging](skills\u002Fbrand-messaging\u002F) | Builds the full messaging hierarchy — taglines, value proposition, key messages, proof points, and audience-specific messaging. |\n| [brand-audit](skills\u002Fbrand-audit\u002F) | Assesses brand health across 6 dimensions: positioning clarity, visual identity, messaging consistency, voice, audience alignment, and differentiation. |\n| [brand-guidelines](skills\u002Fbrand-guidelines\u002F) | Creates a comprehensive brand standards document covering logo usage, color, typography, voice, messaging, and application rules. |\n| [target-audience](skills\u002Ftarget-audience\u002F) | Defines the brand's ICP with deep personas, psychographics, behavioral patterns, and audience language analysis. |\n| [competitor-branding](skills\u002Fcompetitor-branding\u002F) | Maps how competitors brand themselves to find gaps, patterns, and differentiation opportunities in the brand landscape. |\n| [brand-launch](skills\u002Fbrand-launch\u002F) | Plans the brand's public debut — launch strategy, pre-launch assets, launch day sequence, content plan, and post-launch momentum. |\n| [rebranding](skills\u002Frebranding\u002F) | Guides a brand through strategic transformation — diagnosis, equity audit, scope definition, transition narrative, and rollout plan. |\n| [personal-brand](skills\u002Fpersonal-brand\u002F) | Build a personal brand strategy for founders, executives, and creators — positioning, point of view, platform strategy, content pillars, and 90-day launch plan. |\n| [brand-manifesto](skills\u002Fbrand-manifesto\u002F) | Write a bold, belief-driven manifesto that declares what the brand stands for, fights against, and exists to change. |\n| [brand-architecture](skills\u002Fbrand-architecture\u002F) | Define how multiple brands, sub-brands, and product lines relate — branded house, house of brands, endorsed, or hybrid model with naming system. |\n| [brand-measurement](skills\u002Fbrand-measurement\u002F) | Define KPIs, metrics, and tracking systems to measure brand health, awareness, perception, and equity over time. |\n| [brand-packaging](skills\u002Fbrand-packaging\u002F) | Create a packaging design brief — structure, visual direction, hierarchy, materials, and unboxing experience. |\n| [d2c-marketing](skills\u002Fd2c-marketing\u002F) | Full Direct-to-Consumer marketing system — unit economics, acquisition channels, email\u002FSMS flows, retention mechanics, social proof, and launch checklist. |\n| [b2b-brand-marketing](skills\u002Fb2b-brand-marketing\u002F) | B2B brand strategy — buying committee messaging, thought leadership, LinkedIn presence, trust signals, ABM brand layer, and content system. |\n| [brand-partnerships](skills\u002Fbrand-partnerships\u002F) | Build brand partnerships — co-branding, partnership types, partner identification, outreach templates, agreements, and brand protection. |\n| [ugc-strategy](skills\u002Fugc-strategy\u002F) | User Generated Content system — organic UGC generation, review campaigns, UGC creator briefs, repurposing for ads, and FTC compliance. |\n| [aso](skills\u002Faso\u002F) | App Store Optimization for iOS and Android — keyword strategy, title\u002Fsubtitle optimization, screenshot design, ratings, A\u002FB testing, and localization. |\n| [whatsapp-marketing](skills\u002Fwhatsapp-marketing\u002F) | WhatsApp marketing strategy — Business setup, broadcast campaigns, automated flows, conversational commerce, and platform recommendations for India and emerging markets. |\n| [email-marketing](skills\u002Femail-marketing\u002F) | Full email marketing channel — list building, platform selection, campaign types, segmentation, deliverability, A\u002FB testing, and benchmarks. |\n| [influencer-marketing](skills\u002Finfluencer-marketing\u002F) | Influencer strategy — tier selection, vetting, outreach, brief templates, contracts, performance tracking, seeding programs, and FTC compliance. |\n| [meta-ads](skills\u002Fmeta-ads\u002F) | Meta advertising on Facebook and Instagram — campaign structure, audience targeting, creative strategy, retargeting, budget scaling, and ROAS optimization. |\n| [google-ads](skills\u002Fgoogle-ads\u002F) | Google Ads across Search, Shopping, Performance Max, and Display — keyword strategy, Quality Score, bidding, ad copy, conversion tracking, and optimization. |\n\u003C!-- SKILLS:END -->\n\n## Getting Started\n\n### Install with Claude Code\n\nAdd these skills to your Claude Code project by pointing to this repository in your project settings, or copy the skills directory into your project.\n\n### Use with any Agent Skills-compatible tool\n\nSkills install to `.agents\u002Fskills\u002F` following the [Agent Skills specification](https:\u002F\u002Fagentskills.io).\n\n### Start with brand-context\n\nBefore running any other brand skill, run `brand-context` to set up the foundation:\n\n```\nSet brand context for [Brand Name] — [what it does], targeting [audience]\n```\n\nThis creates `.agents\u002Fbrand-context.md` that all other skills read automatically.\n\n### Example workflows\n\n**Starting a new brand from scratch:**\n1. `brand-context` — capture brand basics\n2. `target-audience` — define the ICP\n3. `competitor-branding` — map the landscape\n4. `brand-positioning` — find the position\n5. `brand-strategy` — full strategy report\n6. `brand-naming` — name the brand\n7. `brand-identity` — visual identity brief\n8. `brand-voice` — verbal identity\n9. `brand-messaging` — messaging framework\n10. `brand-guidelines` — document everything\n11. `brand-launch` — plan the launch\n\n**Auditing an existing brand:**\n1. `brand-context` — document current state\n2. `brand-audit` — diagnose what's working and what isn't\n3. `rebranding` — if significant change is needed\n\n**Agency client work:**\n1. `brand-strategy` — presents questionnaire, generates full report\n2. `brand-naming` — evaluates or generates name options\n3. `brand-identity` — briefs the design team\n4. `brand-guidelines` — final deliverable to the client\n\n## Contributing\n\nSee [CONTRIBUTING.md](CONTRIBUTING.md) for full contribution guidelines.\n\n### Adding a new skill\n\n1. Create the directory: `skills\u002Fyour-skill-name\u002F`\n2. Create `SKILL.md` with valid YAML frontmatter\n3. Add to `.claude-plugin\u002Fmarketplace.json`\n4. Add to the skills table in this README\n5. Update `VERSIONS.md`\n\n### Skill structure\n\n```\nskills\u002Fyour-skill-name\u002F\n├── SKILL.md           # Required - main instructions (under 500 lines)\n├── evals\u002F\n│   └── evals.json     # Optional - test cases\n└── references\u002F        # Optional - additional reference docs\n    └── guide.md\n```\n\n### Validate skills\n\n```bash\nbash validate-skills.sh\n```\n\n## License\n\nMIT — see [LICENSE](LICENSE)\n",2,"2026-06-15 02:30:12","CREATED_QUERY"]